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The New Goto - Launching a Product on Product Hunt

By now, just about everyone in the world knows the power of social news aggregators - a must for launching a product is making an attempt to frontpage on HackerNews and/or Reddit. In some user acquisition/business models, the strategy sometimes revolves around doing solely that.

However, while HackerNews and Reddit are indeed amazing ways to get the word out about a product - they’re not explicitly designed for the purpose, and there’s a new player in the field that’s showing, in record time, the potential to rapidly overtake HN and Reddit as the goto for product launches.

I’ll have to admit - I was a little skeptical the first time I heard about Product Hunt. Ryan Hoover, the cofounder, had been a good friend of mine for quite a while before he launched PH - we used to blog together...

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